What's actually happening across Amazon EU marketplaces
Amazon Seller Central has published compliance guidance on the European Accessibility Act in German, Italian and Spanish. The position is unambiguous: effective 28 June 2025, all listings of impacted products must comply with the EAA requirements, and Amazon will remove products if it becomes aware of non-compliance.
This is not a German-only enforcement wave. Amazon runs a single compliance policy across all EU marketplaces, with the same EAA reference page published in Seller Central across Amazon DE, FR, IT, ES and the other EU stores. Reactivation requires fixing the underlying issue — which means producing the assessment document — not just submitting a text appeal.
You already know this machinery — it's the next CE
Every EU directive in the last decade has followed the same shape: essential requirements, harmonised standard, declaration of conformity, technical file, market surveillance. You filed CE Declarations of Conformity for electrical safety. You filed EPR numbers for packaging. You registered LUCID in Germany and Triman in France. You added a responsible person for GPSR. The European Accessibility Act plugs into the same framework — the only thing that changes is the technical annex.
The harmonised standard is EN 301 549 V3.2.1, which incorporates WCAG 2.1 Level AA. The assessment structure follows Commission Implementing Decision (EU) 2018/1523. If you already run CE compliance, none of this is unfamiliar. It's just one more technical file to keep on hand.
What's inside the 9-page PDF
Cover page
Global compliance score, country-specific enforcement data, unique verification reference.
Service owner identification, scope and evaluation method
Under the European harmonised model of Commission Implementing Decision (EU) 2018/1523, adapted to the scope of Directive (EU) 2019/882.
Compliance status by WCAG principle + criterion-by-criterion evaluation
All 17 WCAG 2.1 AA criteria with Yes / Partial / No / N/A across Perceivable, Operable, Understandable, Robust.
W3C remediation guidance per failed criterion
Extracted from "Understanding WCAG 2.1" — real fixes your developers can implement today.
Non-accessible content declaration
Under Annex V, Directive 2019/882.
Feedback mechanism and enforcement procedure
Competent national authority, applicable national transposition law, exact fine range for your service country.
Legal basis
Directive (EU) 2019/882, the European harmonised model of Decision (EU) 2018/1523 (adapted to the scope of Directive 2019/882) and EN 301 549 V3.2.1.
Country-specific enforcement data for Germany (BFSG / MLBF / BFIT-Bund), Spain (Ley 11/2023), France (Loi n° 2023-171), Italy (Stanca Act + D.Lgs. 82/2022) and the Netherlands (Wet toegankelijkheid).
Enforcement is already live beyond Amazon
Fine upheld by the Audiencia Nacional Contentious-Administrative Chamber Section 8 in February 2024 (sanction originally imposed October 2020), plus a six-month ban on concurring in proceedings for the granting of official aid.
Fine for accessibility failures on endesaclientes.com after a CERMI complaint.
Four supermarket giants summoned before the Tribunal Judiciaire de Paris on 12 November 2025 over inaccessible online grocery services.
Civil penalty for deceptive overlay claims, final consent order 22 April 2025 (Docket C-4817). Overlays are not a legal defence. Don't install one in an attempt to reactivate your listing — it will not satisfy Amazon or any regulator.
"Free templates exist. Why pay €149?"
Free generators produce a blank paragraph. EAA-Report produces a structured 9-page assessment following the European harmonised model of Commission Implementing Decision (EU) 2018/1523, adapted to the scope of Directive (EU) 2019/882, with all 17 WCAG 2.1 AA criteria evaluated and W3C remediation guidance per failure. The difference is the difference between a marketing sentence and an actual compliance file. Your Amazon appeal team, your EU customers and your surveillance authority can all tell which is which.
| Alternative | Cost | What you actually get |
|---|---|---|
| Manual accessibility audit by a consultancy | €2,000 – €5,000 | Thorough, but weeks of lead time |
| Annual SaaS compliance subscription | €500 – €2,000 / year | Recurring cost, often US-focused |
| Accessibility overlay (legally discredited) | €490 – €1,990 / year | Not a defence. FTC penalised accessiBe $1M. |
| EAA-Report | €149, one-time | 9-page PDF, 15 minutes, European harmonised model adapted to Directive 2019/882, yours forever |
Need multiple reports? One PDF per brand, per listing, per country.
Compliance managers often need 10, 20 or 30 reports at once — one per brand, one per ASIN family, or one per EU marketplace. We offer volume pricing on packs of 10 or more reports. Tell us how many you need and we'll send a pack quote within one business day.
Request Volume PricingFrequently asked questions
Amazon FR suspended my listing. Will the same PDF work for reactivation on Amazon DE and Amazon IT?
Does having the PDF guarantee Amazon reactivates my listing?
I have 20 ASINs suspended across four marketplaces. Do I buy 20 reports?
Can I install an accessibility overlay and skip the report?
How long does generating the report actually take?
Is this a certified third-party audit I can submit to a court?
⚠️ Important notice: EAA-Report is a structured self-assessment tool, not legal advice and not an overlay. All enforcement cases cited are sourced from identified public documentation.