What just happened to your listing
Amazon Seller Central publishes an official EAA compliance reference page (sellercentral.amazon.ie/help/hub/reference/external/GACLE2KFJTSWKESR) confirming that, effective 28 June 2025, listings of impacted products must comply with the European Accessibility Act. Under the EU Market Surveillance Regulation (EU) 2019/1020, marketplaces are obliged to act on non-compliant products. Amazon has already enforced equivalent obligations through listing removals for GPSR, CE marking and battery EPR, and the same enforcement machinery applies to the EAA.
The products and services covered include e-commerce websites, mobile apps, e-readers, consumer computing hardware, smartphones and their operating systems, self-service terminals, and banking or transport interfaces sold to EU consumers. If you sell any of these to Germany, France, Italy, Spain, the Netherlands or any other EU member state, you are in scope — regardless of where your company is headquartered.
It only applies to service providers with fewer than 10 employees and less than €2M annual turnover — and only for services, not products. If your factory has 50 people on the floor or you turn over more than €2M, you're in. Product manufacturers are never exempt.
E-commerce websites & mobile apps
Your storefront, product pages, A+ content and any consumer-facing digital interface are in scope.
Consumer computing hardware
Smartphones, tablets, e-readers and their operating systems — if sold to EU consumers, covered.
Self-service terminals
Kiosks, payment terminals, any interactive digital hardware placed on the EU market.
All 27 EU member states
The EAA applies across every EU marketplace. Amazon DE is where enforcement started — it won't stop there.
This is the next CE marking — not a new category
The European Accessibility Act is built on the same legal machinery as CE marking, RoHS and GPSR. Products covered by the EAA must carry the CE mark, be accompanied by a Declaration of Conformity, and be supported by technical documentation that an EU market surveillance authority can request at any time. The harmonised standard used to presume conformity is EN 301 549 V3.2.1, which incorporates WCAG 2.1 Level AA for digital interfaces.
If you already run CE compliance inside your company, you already know this machinery: assessment, documentation, declaration, market surveillance. The only thing that changes is the technical annex. The paperwork is the same shape you've filed a hundred times.
CE / RoHS / GPSR process
- Identify applicable directive
- Assess against harmonised standard
- Document technical file
- Issue Declaration of Conformity
- Respond to market surveillance requests
EAA / EN 301 549 / WCAG 2.1 AA
- Directive (EU) 2019/882 is the directive
- EN 301 549 V3.2.1 is the harmonised standard
- WCAG 2.1 Level AA is the technical content
- Decision 2018/1523 is the statement model (adapted to the scope of Directive 2019/882)
- EAA-Report is the 9-page technical file
What Amazon's Seller Central actually requires — and what you get
Amazon is not asking for marketing copy. It expects a structured accessibility assessment that follows the official European harmonised model — Commission Implementing Decision (EU) 2018/1523, adapted to the scope of Directive (EU) 2019/882. EAA-Report generates that document as a 9-page PDF:
Cover page
Global compliance score, country-specific enforcement data, and a unique verification reference (EAA-XXXXXXXX).
Service owner identification
Legal name, website, country of service, company size, contact person — fields required by the European harmonised model of Decision 2018/1523, adapted to the scope of Directive 2019/882.
Scope and evaluation method
Structured under the European harmonised model. Covers what was evaluated, how, and by whom.
Compliance status by WCAG principle
Perceivable, Operable, Understandable, Robust — broken down per principle with aggregate status.
Criterion-by-criterion evaluation
All 17 WCAG 2.1 Level AA criteria evaluated with Yes / Partial / No / N/A status.
W3C remediation guidance
Official W3C guidance for each failed or partial criterion, extracted from "Understanding WCAG 2.1" — real fixes your developers can implement today.
Non-accessible content declaration
Formatted per Annex V of Directive 2019/882.
Feedback mechanism and enforcement procedure
Competent national authority, complaint channel, national transposition law, and exact fine range for your service country.
Legal basis and disclaimer
References Directive (EU) 2019/882, the European harmonised model of Decision (EU) 2018/1523 (adapted to the scope of Directive 2019/882) and EN 301 549 V3.2.1.
Country-specific enforcement data for Germany (BFSG / MLBF / BFIT-Bund), Spain (Ley 11/2023), France (Loi n° 2023-171), Italy (Stanca Act + D.Lgs. 82/2022) and the Netherlands (Wet toegankelijkheid). One PDF covers all 27 Member States.
Enforcement is already live — four cases you should know before filing your next report
These are documented cases, not hypotheticals. The regime is operational.
Fine for an inaccessible website, plus a six-month ban on concurring in proceedings for the granting of official aid. Ruling by Audiencia Nacional Contentious-Administrative Chamber Section 8, February 2024, on a sanction originally imposed in October 2020. The infringement persisted after a previous 2016 sanction for the same matter. The sanctioning regime applied is the same one that now covers EAA violations.
Fine for accessibility failures on endesaclientes.com, imposed in July 2018 following an April 2017 CERMI complaint. CENTAC and OADI reports confirmed failure to meet WCAG Level AA. The maximum applicable was €90,000.
Four French supermarket giants summoned before the Tribunal Judiciaire de Paris on 12 November 2025 by ApiDV and Droit Pluriel over inaccessible online grocery services. Prior notice issued 7 July 2025.
Civil penalty on accessiBe for deceptive claims about its accessWidget overlay. UsableNet documented 119 defendants with accessibility widgets sued in May 2025 alone. Overlays are not a legal defence — not in the US, not in the EU. Don't install one.
"There are free accessibility statement generators online. Why pay €149?"
Free generators give you a blank template. You fill in your company name and they produce a generic one-page statement. That is not an assessment. It does not evaluate your website against the 17 WCAG 2.1 AA criteria. It does not cite the W3C's official remediation guidance for your specific failures. It does not include country-specific enforcement data. It does not follow the structure of Commission Implementing Decision (EU) 2018/1523. It does not identify the competent authority for your service country.
EAA-Report does all of that. One document, 9 pages, 15 minutes, €149. Paid once, yours to keep, no subscription, no cloud, no account. Your data never leaves your browser.
| Alternative | Cost | What you actually get |
|---|---|---|
| Manual accessibility audit by a consultancy | €2,000 – €5,000 | Thorough, but weeks of lead time and you still need the statement |
| Annual SaaS compliance subscription | €500 – €2,000 / year | Recurring cost, often US-focused, rarely matches EU legal model |
| Accessibility overlay (legally discredited) | €490 – €1,990 / year | Not a defence in the EU or the US. FTC penalised accessiBe $1M for this. |
| EAA-Report | €149, one-time | 9-page PDF, 15 minutes, structured under Decision 2018/1523, yours forever |
Need multiple reports? One PDF per brand, per listing, per country.
Compliance managers often need 10, 20 or 30 reports at once — one per brand, one per ASIN family, or one per EU marketplace. We offer volume pricing on packs of 10 or more reports. Tell us how many you need and we'll send a pack quote within one business day.
Request Volume PricingFrequently asked questions
Our company is registered in China. Does the European Accessibility Act really apply to us?
I only sell through Amazon. I don't have my own website. Am I still in scope?
I have 30 suspended ASINs or 12 brands to document. Do I have to pay €149 per report?
Can an accessibility overlay (like accessiBe, UserWay, EqualWeb or AudioEye) satisfy the EAA requirement?
How long does the report actually take to generate?
Is this a certified third-party audit?
⚠️ Important notice: All enforcement cases cited on this page are sourced from identified public documentation. EAA-Report is a structured self-assessment tool, not a legal opinion, not a certified audit, and not an overlay. The report is generated from data you provide, under your own responsibility.
Official legal sources
- Directive (EU) 2019/882 — European Accessibility Act — full text
Generate the report. Close the ticket. Move on.
15 minutes. 9 pages. Structured under Commission Implementing Decision (EU) 2018/1523. The document Seller Central and European authorities expect. Paid once, yours to keep.