Decoding the Amazon GPSR request email
Based on the emails Chinese sellers have shared in Amazon Seller Central forums and compliance community threads over the last sixteen months, the typical Amazon GPSR request follows a consistent structure:
Opening paragraph — ASINs and trigger
Identifies the ASINs under review and states that Amazon has flagged them for GPSR compliance verification. Sometimes references an external complaint or a periodic compliance sweep.
Body paragraph — what Amazon wants
Lists the categories of document Amazon wants: internal risk analysis, EU Declaration of Conformity, manufacturer identification data, traceability information, safety warnings in local language. This is where most sellers misread the request — they upload a CE declaration, a supplier SDS, or a test report.
Deadline paragraph — typically 17 or 30 days
Failure to respond by the deadline results in listing suspension. 17 days for EU marketplaces is the most common. Some batched requests allow 30 days.
Closing paragraph — upload via Regulatory Compliance tab
Instructs the seller to upload via the Regulatory Compliance tab in Account Health, not via email reply.
What Amazon actually accepts: the structured Article 9 file with severity × probability matrix, the harmonised EU Declaration of Conformity, the manufacturer data for the product label, and translated safety warnings. The first three come from GPSRCheck in one 10-minute workflow. The translated safety warnings you handle yourself based on which EU marketplaces the product is listed on.
The three most common rejection patterns and how to avoid them
CE Declaration of Conformity submitted instead of GPSR file
CE and GPSR are separate frameworks; CE does not cover the Article 9 risk analysis. Solution: upload the GPSR technical file that GPSRCheck generates, not the CE declaration.
Declaration of Conformity uploaded without the structured risk matrix
Amazon’s automated review looks for the severity × probability matrix structure and rejects files that lack it. Solution: the GPSRCheck PDF includes the matrix by default.
Supplier product data sheet forwarded as compliance evidence
Contains material composition and general safety information but is not structured as an Article 9 analysis. Solution: produce the Article 9 file in your company name with your brand identity, which is what GPSRCheck does.
What’s in the 6-page PDF GPSRCheck generates
Cover page
Product identification, manufacturer data, unique file reference and generation date.
Product description
Materials, intended users, foreseeable misuse, and life cycle information.
Internal risk analysis under Article 9
Severity × probability matrix, hazard identification and mitigation measures across physical, mechanical, chemical, thermal, electrical, radiation and flammability categories.
EU Declaration of Conformity
In harmonised format, ready to sign, with legal basis citations to Regulation (EU) 2023/988.
Printable product label (2 copies)
All mandatory GPSR data: manufacturer identification, traceability identifier, safety warnings. Ready to cut and affix. Document retention statement: 10 years from date of market placement.
Generated from your own input, in your own browser. No data leaves your device.
The technical file and the EU Responsible Person: two separate things
The GPSR has two distinct compliance layers for non-EU sellers, and vendors in this market often bundle them into one expensive annual contract. They don’t have to be bundled.
The technical file
The documented internal risk analysis, the EU Declaration of Conformity, the product label with traceability data. This is the document Amazon Seller Central asks you to upload. GPSRCheck generates it in 10 minutes for €49 per product. One license per SKU. The PDF you download is yours permanently and does not expire. The license lets you regenerate the file up to 10 times within 30 days from first activation to correct details.
The EU Responsible Person
A separate legal requirement: every non-EU manufacturer must appoint an economic operator established in the EU as the regulatory contact point. This is a service, not a document — typically €150 to €300 per year. You can combine our technical file with any EU Responsible Person provider. The PDF you download is yours to keep and is not tied to any Responsible Person contract.
The industry standard among competitors is to bundle both layers into a single annual subscription of €199 to €2,000. We decouple the two on purpose: you own the document, you pick the Responsible Person separately, and if you ever change provider, your files travel with you.
Enforcement reality — the timeline that built this market
Amazon started suspending EU listings without a valid EU Responsible Person — eight months before the GPSR’s official entry into force. Amazon moved ahead of the regulator.
Regulation (EU) 2023/988 entered into force across all 27 EU member states plus Northern Ireland. Every non-food consumer product placed on the EU market must now have a documented Article 9 internal risk analysis and an EU Responsible Person under Article 16.
Member states are implementing national penalty regimes. Fines typically reach up to €100,000 per infraction. Germany additionally imposes criminal penalties of up to one year of imprisonment for persistent infringements. France allows proportional fines up to 10% of annual turnover. Italy, Spain, Netherlands and Poland have enacted comparable ranges.
The EU’s public database of dangerous products (formerly RAPEX). Products flagged as non-compliant are listed publicly, by brand and model. Inclusion in Safety Gate is permanent and searchable — the reputational damage outlasts any fine.
Customs authorities may detain shipments without valid GPSR documentation. The cargo sits in port warehousing, accruing daily storage costs, until documentation is produced or the shipment is returned at the manufacturer’s expense.
Why GPSRCheck rather than a consultancy or an annual subscription?
| Consultancy | Annual subscription platform | GPSRCheck | |
|---|---|---|---|
| Price | €400–2,000 per product | €199–600 per year | €49 per product |
| Time to delivery | 3–15 business days | 48h onboarding + setup | 10 minutes |
| Billing model | Quote-based invoice | Annual recurring | One payment per SKU · Permanent PDF · 30-day edit window |
| EU Responsible Person | Included in package | Included in package | Separate (pick any provider) |
| Legal basis | Art. 9 Reg. (EU) 2023/988 | Art. 9 Reg. (EU) 2023/988 | Art. 9 Reg. (EU) 2023/988 |
| Data handling | Sent to consultancy | Stored on vendor servers | 100% in your browser |
| Portability | File belongs to consultancy | File tied to subscription | File is yours, travel-ready |
High-volume catalogues and special pricing
For high-volume catalogues and commercial enquiries, visit solidwaretools.com or email hello@solidwaretools.com.
Commercial enquiriesFrequently asked questions
Amazon gave me 17 days to respond. Can I produce the files in time?
I responded to a previous Amazon GPSR request with a CE declaration and it was accepted six months ago. Why is it not accepted now?
My request email says I need to upload to the ‘Regulatory Compliance’ tab in Account Health. Where exactly is that?
What happens if I miss the deadline Amazon gave me?
Does Amazon accept the GPSR file as one PDF, or do they want separate documents?
If my listing was suspended before I received the email, is it possible to reinstate it with the right file?
⚠️ Important notice: GPSRCheck is a self-assessment documentation tool, not legal advice and not a product testing service. The Article 9 technical file is generated from your input data. GPSRCheck does not provide the EU Responsible Person service.