Directive EU 2019/882 · Verified Generate the Report — €149

The Accessibility Statement Template Every Amazon Seller Is Looking For — and Why a Template Alone Is a Trap

You searched "accessibility statement template amazon seller" because Amazon Seller Central told you to file one and you wanted the fastest free option. Here's the honest answer: free template generators exist, they're easy to find, and they will give you one generic paragraph with your company name in it. That paragraph is not what European regulators are asking for under the European Accessibility Act — and it will not hold up if a market surveillance authority or a disability rights association asks to see your file. Generate the full 9-page WCAG 2.1 AA self-assessment instead. €149 one-time. 15 minutes. Yours forever.

Generate the Report — €149 See what's inside the PDF

€149 · One-time · 9-page PDF · Yours to keep

Built on Directive (EU) 2019/882· Structured under Commission Implementing Decision (EU) 2018/1523· References EN 301 549 V3.2.1· 100% in your browser — your data never leaves your computer

What the free templates actually give you

Search results for "accessibility statement template" return dozens of free generators from companies like WebYes, Iubenda, Termly, Ablr and Accessible.org. They all work the same way: you type your company name, your website URL and your email, and the generator outputs one generic paragraph like "[Company Name] is committed to ensuring digital accessibility for people with disabilities…".

That paragraph is marketing copy. It is not an assessment. It does not evaluate your website against any of the 17 WCAG 2.1 Level AA criteria. It does not identify which of your product pages fail contrast ratios or alt-text requirements. It does not tell you what to fix. It does not cite Directive (EU) 2019/882. It does not follow the European harmonised model for accessibility statements. And most importantly, it does not identify the competent national authority or the applicable national transposition law for your service country.

❌ Free template generator

What you actually get

  • One generic paragraph
  • Your company name and email
  • Marketing language, no assessment
  • No WCAG 2.1 AA criteria evaluation
  • No country-specific enforcement data
  • No reference to Decision 2018/1523
  • No competent authority identified
✓ EAA-Report

What you actually get

  • 9-page structured self-assessment
  • All 17 WCAG 2.1 AA criteria evaluated
  • W3C remediation guidance per failure
  • Country-specific enforcement data
  • Follows the European harmonised model of Commission Decision 2018/1523, adapted to Directive 2019/882
  • Competent national authority identified
  • Legal basis: Directive 2019/882 + EN 301 549

What the European harmonised model actually requires

The accessibility statement for EAA-covered services is not an open creative writing exercise. The European Commission published the official harmonised structure in Commission Implementing Decision (EU) 2018/1523, adapted to the scope of Directive (EU) 2019/882. EAA-Report generates a 9-page PDF following the European harmonised model:

1

Cover page

Global compliance score, country-specific enforcement data, unique verification reference.

2

Service owner identification, scope and evaluation method

Under the harmonised model — fields required by Decision 2018/1523.

3–4

Compliance status by WCAG principle + criterion evaluation

All 17 WCAG 2.1 AA criteria with Yes / Partial / No / N/A.

5–6

Official W3C remediation guidance

Extracted from "Understanding WCAG 2.1" — real fixes your developers can implement today.

7

Non-accessible content declaration

Under Annex V of Directive 2019/882.

8

Feedback mechanism with the competent national authority

The exact authority for your service country, and the applicable national transposition law.

9

Legal basis

Directive (EU) 2019/882, the European harmonised model of Decision (EU) 2018/1523 (adapted to the scope of Directive 2019/882) and EN 301 549 V3.2.1.

Why Amazon sellers specifically need the full version

Amazon Seller Central publishes an official EAA reference page for sellers (sellercentral.amazon.ie/help/hub/reference/external/GACLE2KFJTSWKESR) and, under the EU Market Surveillance Regulation (EU) 2019/1020, marketplaces are required to act on non-compliant products. Amazon already enforces equivalent obligations through listing removals for GPSR, CE marking and battery EPR. When a seller gets flagged and needs to respond, a generic one-paragraph statement generated in 30 seconds does not satisfy anyone — not the Amazon compliance team reviewing the appeal, not the national market surveillance authority if the case escalates, and not the brand legal team of a European retailer that asks for your file before placing an order.

The compliance officers, lawyers and import managers reading your statement have all seen the generic templates. They know what a serious assessment looks like, because they've seen them in CE files, GPSR files and REACH files. EAA-Report produces one of those.

Enforcement reality check

🇪🇸
Vueling — Spain, sentence Feb 2024
€90,000

Fine upheld by the Audiencia Nacional Contentious-Administrative Chamber Section 8 in February 2024 (sanction originally imposed October 2020), plus a six-month ban on concurring in proceedings for the granting of official aid.

🇪🇸
Endesa — Spain, 2018
€30,001

Fine for accessibility failures on endesaclientes.com after a CERMI complaint, with CENTAC and OADI confirming failure to meet WCAG Level AA.

🇫🇷
Auchan, Carrefour, E. Leclerc, Picard Surgelés — France, November 2025
Pending

Four supermarket giants summoned before the Tribunal Judiciaire de Paris on 12 November 2025 by ApiDV and Droit Pluriel over inaccessible online grocery services.

🇺🇸
FTC vs accessiBe — April 2025
$1,000,000

Civil penalty for deceptive overlay claims, final consent order 22 April 2025 (Docket C-4817). UsableNet documented 119 defendants with accessibility widgets sued in May 2025 alone. Overlays are not a substitute for the assessment and do not constitute a legal defence.

"Aren't there free accessibility statement generators online?"

Yes. They produce one generic paragraph. That paragraph is not a documented self-assessment, does not evaluate your service against the 17 WCAG 2.1 AA criteria, does not include country-specific enforcement data, and does not follow the European harmonised model. If you're going into an Amazon listing review, a one-paragraph template is not the file you want on the table.

AlternativeCostWhat you actually get
Manual accessibility audit by a consultancy€2,000 – €5,000Thorough, but weeks of lead time
Annual SaaS compliance subscription€500 – €2,000 / yearRecurring cost, often US-focused
Accessibility overlay (legally discredited)€490 – €1,990 / yearNot a defence. FTC penalised accessiBe $1M.
EAA-Report€149, one-time9-page PDF, 15 minutes, European harmonised model adapted to Directive 2019/882, yours forever

Need multiple reports? One PDF per brand, per listing, per country.

Compliance managers often need 10, 20 or 30 reports at once — one per brand, one per ASIN family, or one per EU marketplace. We offer volume pricing on packs of 10 or more reports. Tell us how many you need and we'll send a pack quote within one business day.

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Frequently asked questions

Can I just use a free accessibility statement generator and call it done?
You can publish the generic paragraph on your website, and for a very small cosmetic exercise that's better than nothing. But it is not the documented self-assessment that the EAA requires you to have on file. It will not satisfy a market surveillance authority, a serious B2B customer asking for your compliance file, or Amazon's compliance team reviewing a listing appeal.
Does the European Accessibility Act actually require a written document, or just a statement on the website?
Both. The accessibility statement must be published on the service (your website, your app, your storefront) and the underlying assessment must be documented and available to produce to authorities on request. The published statement is the public-facing summary; the documented self-assessment is the file behind it.
I'm only one of many sellers on Amazon's marketplace. Isn't Amazon responsible?
No. Amazon is responsible for its own platform infrastructure. You are responsible for the listings, product pages, A+ content and brand storefront pages that you control. Amazon Seller Central publishes an official EAA reference page and, under the EU Market Surveillance Regulation (EU) 2019/1020, is obliged to act on non-compliant products. The seller remains responsible for the compliance of the listings, product pages and brand storefront pages they control.
How is this different from the free generator I already filled in last year?
The free generator produced a one-paragraph marketing statement. EAA-Report produces a 9-page structured self-assessment evaluating all 17 WCAG 2.1 AA criteria, with W3C remediation guidance for each failure, country-specific enforcement data, and the full legal basis references. The two documents are in different categories entirely.
Will this report cover my Amazon listings across all EU marketplaces?
One report covers one service country with full country-specific enforcement detail. The directive itself is EU-wide, so the assessment of the 17 WCAG criteria is valid across all 27 member states. If you operate heavily in multiple markets, many compliance teams prefer one report per market so each file carries the right national authority on record.
How long does the report take to generate?
About 15 minutes. Fill in company details and service country (3 minutes), answer the 17 WCAG 2.1 AA questions (around 10 minutes), download the 9-page PDF. Everything runs in your browser. Your data never leaves your computer.

⚠️ Important notice: EAA-Report is a structured self-assessment tool, not legal advice and not a certified audit. All enforcement cases cited are sourced from identified public documentation.

Not a template. The actual assessment document.

9 pages. 15 minutes. European harmonised model of Commission Implementing Decision (EU) 2018/1523, adapted to the scope of Directive (EU) 2019/882. The document Amazon, regulators and B2B customers actually want to see. Paid once, yours to keep.

€149 one-time
9-page PDF · 15 minutes · No subscription · Your data stays in your browser
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✓ Last regulatory check: 27 April 2026 · No substantive changes detected · View history